If you sell, or want to sell, any type of service then creating your own community is a powerful way to grow your business and enjoy it to the fullest. Here are the five steps in creating an effective email marketing list of your own. People are already overwhelmed with the number of subscriptions that [...]

Design is very important when it comes to email marketing. Newcastle businesses should carefully consider this aspect of their campaign because it will have a direct effect on the response rate and can seriously influence who opens the emails rather than hits the delete button immediately. Emails should be designed to appeal to a particular [...]

There are a few more things you can do to build your email sender reputation and improve your email marketing performance: Every few email campaigns check your mail server’s IP address against DNS based blacklists. You can use the MX Lookup tool to see if your server’s IP address is blacklisted. If it is, there [...]