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Sell A Business, Not A Product
By:
Anna Hugi
Business has changed immensely since the first incident of a sales man selling a product to a needy person. At one time, a great salesman marked himself by his ability to peddle a product to someone who had no idea that he needed the product. Today that same salesman has made his mark by not only selling his product, but by selling the ability to sell. We call this multi-level marketing.
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The MLM business, while often deemed as a shady line of work and even illegal at times, has a basic philosophy: earn money both selling a product and teaching others to sell the product well. The typical MLM business begins with a single salesperson. That individual markets his product accordingly and finds a decent customer base.
While he is looking for customers for his product, he is also looking for that one person who believes in his product so much that he would sell it himself. Once the original salesperson has found such an individual, he will ask that person to become a salesperson under him.
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Not only is our original salesman a salesperson, but he has instantly become a manager. At this point companies will vary on their division of profits.
All participants in the MLM business world will offer the newly promoted salesperson/manager a cut of the profits of his new salesperson. The MLM business turns illegal when that new manager earns profits just from his new salesperson instead of primarily from the sale of the product.
Varieties of MLM business participants have made news in the business world, both for their success and failures. Those who approach the theory illegally end up with massive fines. Those who perform well in the business and find a way to make MLM work have made MLM business history. The business world as a result of successful companies is booming with moms-turned-sales people thanks to the ease and allure of this business practice.