Home > How Unopened Email Can Sell Your Business...

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There's no excuse for writing a bad newsletter. After all, everything you publish about your business reflects back on it in some way. But did you know you can sell to a client simply by putting a catchy subject line on your email?

That's it. Nothing more. They don't even have to open the email.

An example? How about this:

'Never mind platform 9¾ - there's some real magic just over the bridge...'

Why? Because the wine merchants who put out this newsletter happen to be based in a station!

But here's a true story that illustrates the point even more clearly - not from a newsletter owner, but from a newsletter reader...

'I was checking through my inbox - as I do every morning - and noticed an email from someone I know. I know him well now, because he uses your service to send me a regular monthly newsletter, and I also know he deals with commercial mortgages. I was a bit pushed for time, so I didn't actually open it - but I thought about him several times on the way to my first meeting. During the meeting, it became clear that the person I was talking to actually needed a commercial mortgage. So no prizes for guessing who I recommended...'

Sometimes it's not about the quality of the newsletter - or even what you say. Sometimes it's just about putting your name in front of a key contact - every month.

Just telling them you're still there, and still value the relationship. And giving them an eye-catching subject line that'll draw their eye to the sender's name.

Like these, for example:

'New car? Don't worry - it's complicated.'

'An investment? Or a way to fulfil your dreams?'

'Are YOU bovvered?'

'What to do when the Bank says NO.'

At Newsletter Genie, we specialise in eye-catching subject lines. Not to mention helpful, informative, and eye-catching copy and layout to go with them.

So if you'd like to know more, just get in touch!